备战2018年高考阅读理解每日一练（22）

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Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people's e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.
“The ‘if it bleeds' rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don't care how you're feeling. But when you share a story with your friends, you care a lot more how they react. You don't want them to think of you as a Debbie Downer.”
Researchers analyzing word-of-mouth communication—e-mails, Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn't necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times' website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times' readers and made them want to share this positive feeling with others.
Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”

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        If you are a fruit grower—or would like to become one—take advantage of Apple Day to see what's around. It's called Apple Day but in practice it's more like Apple Month. The day itself is on October 21, but since it has caught on, events now spread out over most of October around Britain.

Visiting an apple event is a good chance to see, and often taste, a wide variety of apples. To people who are used to the limited choice of apples such as Golden Delicious and Royal Gala in supermarkets, it can be quite an eye opener to see the range of classical apples still in existence, such as Decio which was grown by the Romans. Although it doesn't taste of anything special, it's still worth a try, as is the knobbly(多疙瘩的) Cat's Head which is more of a curiosity than anything else.

There are also varieties developed to suit specific local conditions. One of the very best varieties for eating quality is Orleans Reinette, but you'll need a warm, sheltered place with perfect soil to grow it, so it'sa pipe dreamfor most apple lovers who fall for it.

       At the events, you can meet expert growers and discuss which ones will best suit your conditions, and because these are family affairs, children are well catered for with apple-themed fun and games.

Apple Days are being held at all sorts of places with an interest in fruit, including stately gardens and commercial orchards(果园). If you want to have a real orchard experience, try visiting the National Fruit Collection at Brogdale, near Faversham in Kent.