Do you Douyin？
Got a moment – or, perhaps, 15 seconds? In the age of fragmented (碎片化的) time, Douyin, which is a massive hit in China right now, can perfectly fill in the gaps when people have nothing (good) to do between two events; its daily plays (spread) over one billion in the past few years. The Meipai(美拍)-like app allows users to produce creative short videos that combine music with mouth shapes or body moves. They can dance, sing, cook or do their hearts desire.
Launched in September 2016, Douyin (own) by Zhang Yiming, one of China's top tech leaders; he chairs ByteDance. Similar to how Meipai worked a time-limited video platform (平台), Douyin is a (collect) of brief 15-second music videos, mainly focused on young people, it's certainly suitable for all ages.
On the platform, childish and strange behaviors are (total) acceptable. In high-pressure world, it is no surprise that Douyin has become so successful – all you need to do is pick up your phone and open the app to relieve some stress and have laugh. The app pushes related videos and products based on users' preferences and consequently, Douyin can be quite addictive – many people just want to enjoy a few minutes at first, but end up (consume) several hours' video time.
