In 2012 my wife and I decided to open our bookstore in spite of unfavorable situations. The challenges facing small bookstores were-and remain-significant. Apart from the obvious rise in online selling, the increase in the popularity of e-books has negatively affected independent providers.
The question is why a new, small-scale（小规模的）provide would voluntarily enter such a challenging market? From a personal view, our reasoning wassound: we wanted to share our love of great books and reading for pleasure with as many like-minded people as possible.
Having done our homework, one thing became clear. In order for us to succeed, we would have to offer something that none of our larger competitors already provided. And so we started the Willoughby Book Club. We set up our website in the summer of 2012, and we haven't looked back.
The idea of service is simple. We offer a range of book subscription gift packages, available in three-month, six-month and 12-month options. Our customers choose a package, tell us a little about the person they're buying it for, and we use this information to send the receiver a hand-picked, gift-wrapped book once a month. We also recently decided to give one new book to Book Aid International for every gift subscription sold. These books are sent out to sub-Saharan Africa, supporting the educational work there. Within four months of starting out, we won the Young Bookseller of the Year Award at the 2013 Bookseller awards.
Our brief journey from new booksellers to award receivers has been challenging and rewarding. The biggest thing we've learned is that, despite the pressures facing independent providers, there is a place for them in the UK market. It's just a question of finding it.
