The Best Way of Losing Weight
Forget what the skinny movie stars and the TV adverts say - losing weight is hard work. you do it through exercise, diet, or a bit of both, it's extremely challenging to lose those pounds and then to keep them off. Sometimes it can involve (change) huge parts of your day-to-day life and it can mean breaking decades-old habits.
But it turns out there's one little thing you do to help you achieve your goal and it's got nothing to do with food or exercise. The experts at Weight Watchers did research which shows many of their members were more successful and (discouraged) when they shared regular updates on their new healthy lifestyle online. They found people who shared a diary of their daily lives with friends and followers were stimulated and inspired by positive feedback they lost some pounds and kept them off.
More than 50 per cent of people said the support of a weight loss community was crucial when it came changing their eating habits and 53 per cent shared photos of their meals on social media. With this knowledge under their belts, Weight Watchers (launch) a series of short films lately which show people recording their daily weight loss journey.
One of the members who shared her journey was Danielle Duggins, and her video shows her enjoying a range of healthy meals and a few treats, while (play) with her children.
The company's marketing director Claudia Nicholls said: "The support of a community has always proved to be an effective way of forming and sustaining healthy habits, but there has never been an easier or more affordable way (tap) into the power of the crowd for support and inspiration with the explosion of online communities. Weight Watchers owns a social community for members, Connect, sees over 14,000 daily posts in the UK alone, and provides our members with instant access to a community of people who are on similar journeys to them.
