Don't we all know a "Happy Meal" when we see one—the famous boxed meal that includes a hamburger, kid-sized French fries, fruits and milk, served with a toy that's extremely popular with children who love to collect them?
A Happy Meal is a form of kids' meal sold at a certain fast-food chain since 1979. A toy is included in the meal, both of which are usually contained in a box or paper bag. However, collectors of these little toys will not get them any longer, since the company will replace toys with books and each of these books will mainly pass on nutritional messages.
Happy Meals are extremely popular with kids, especially for their collectable toys, when you consider that over 1.3 billion of these packages are sold each year. These packages have been very controversial. Health supporters believe that drawing kids to these meals with toys is clever way of promoting unhealthy food choices. They see it as an advertising strategy of "catching its customers young"—a move that has paid off very well for the fast-food company.
Child development experts say that food habits get formed in children by age six and continue through to their adult life. Fatty and sugary foods such as those served in Happy Meals are believed to play a big role in growing health problems such as obesity and diabetes. Public health care costs have gone up and untold amounts of money have been spent on coping with these health problems. On November 2, 2010, the San Francisco Board of Supervisors passed a law requiring that children's meals sold in restaurants must meet certain nutritional standards before they could be sold with toys, to overcome the problem of childhood obesity—in other words, the State of California tried to ban the toys in Happy Meals. However, it was strongly opposed by some as being heavy-handed, and the ban was thrown out by the government.
While some people believe that the fast-food company, with its large following of children, can create a powerful message through the books, others believe its actions are contradictory. Anyway, the company is trying to spread the message of nutrition while it is serving food that is anything but healthy.
