The Palace Museum has always been a must-see for Chinese and foreign tourists, which is the cultural treasure of China. Since 2018, more than 80 percent of the Forbidden City has been opened to the public and the number of tourists increased rapidly and reached to 1.7million.
In recent years, the Palace Museum has drawn more and more people's attention by its fresh new events. From new media tools to the creative cultural products, from grand activities to attractive TV shows, the Palace Museum has achieved amazing success. To keep pace with the times, the old palace is updating (更新) in many fashionable ways.
Since 2014, to deliver the image of A Warm Forbidden City to the public, new media tools of the Palace Museum have changed a lot. Its Weibo keeps showing the palace's charm (魅力) by posting its beautiful photos of four seasons and lovely cats. From the coldness of history to the style of common touch, the image undoubtedly won more favors.
Museum–themed products, such as tapes, fans, notebooks and lipsticks, are designed in fashionable ways. They often cause a buzz on Chinese social networks. The sales approached (接近) CNY 1.5 billion in 2017. ―These creations provide a new view for understanding the palace and traditional culture, said a user on Weibo. The increased income, without raising the ticket price, also made it possible for the Palace Museum to hold 60,000 educational activities in 2018.
The light festival is another idea. It was the first time the Palace Museum was lit up at night and opened to the public for the Lantern Festival. The light show, which provided audience with full sensory (感官的) experiences, has wowed the crowd. Therefore, people have a new choice to celebrate the Lantern Festival besides watching the Gala Show on TV at home.
For those who have been to the museum before, a TV show about the Forbidden City evokes (唤起) their interests in visiting it again. As an audience said, ―Shang Xin Le Gu Gong makes me realize that there are always unknown areas to explore in the Forbidden City.‖ In another TV show, The Nation's Greatest Treasures, nine leading museums come together to introduce the treasures they look after. This has further raised people's interests in more museums. These TV shows have brought an instant cultural heat and greatly increased the number of visitors in these museums.
Nation stays alive when its culture stays alive. Through these ways, the Palace Museum and other museums not only carry forward their own history, but also call on people's love for traditional culture. After all, it is the memory and symbol of a country's history and the precious wealth of all mankind.
