Do you know that junk food isn't healthy? Of course you do! Do you eat it anyway? Of course you do! But a new study shows teaching adolescents about the ways food companies fool them into thinking junk food is cool can encourage kids to fight back—by eating healthier.
The pull of junk food can be super-strong. It's designed to tasty; which makes eating well one of the great health challenges of our time. Everyone from doctors to the government has been trying to handle it. Yet we keep eating junk food.
Professor Christopher Bryan says, "Food companies want you to want junk food." They spend millions of dollars coming up with new ways to^ promote junk food consumption. They hire scientists to make new junk food almost irresistible. They might do this, for example, by adding more sugar. Rats fed junk food for six weeks will even walk across a floor that gives them electric shocks just to get more of such food.
Food ads often make unhealthy junk food seem healthy by featuring professional athletes, fit-looking pop stars and smiling, active teens. "We thought when the students learned this, it would matter to them," Bryan says. He worked with 8th graders at a Texas school. Half of them got a lesson Bryan created. It focused on the ways junk food is advertised, or marketed. A second group received lessons that focused on health. These lessons informed students junk food is had, and that foods like apples or carrots are a better choice. The students learned a bad diet can lead to major weight gain, and that being overweight puts people at risk for serious diseases. They also learned how eating well now can keep you healthy when you're older.
After the lessons, the kids in both groups were asked how they felt about junk food. Most didn't have positive feelings about these unhealthy foods.
