In English, feeling "blue" means feeling sad. But in 2020, the word "blue" could mean something more positive.
The Pantone Color Institute in the US predicts color trends every year. For 2020, it has chosen "classic blue", a color that reminds people of the sky at dusk. The reason is that it brings "calmness, confidence and connection," according to Pantone. As Pantone Vice President Laurie Pressman said, "The color of classic blue makes you feel comfortable and relaxed as well as calm and confident."
Imagine that you are lying down on the ground and looking at the evening sky. It will make you feel calm and relaxed, as well as make you think on a deeper level. Pantone said that classic blue connects people everywhere as we all look up at our shared sky. "This is a color we can relate to (引起共鸣) around the world, no matter where we live. We look outside the door and we see this color," Pressman said.
Classic blue also plays into the sustainability (可持续性) movement, as it reminds us of tines when things were simpler and more comfortable.
"Like blue jeans, it's always there and you're comfortable with it," said Pressman, who referred to classic blue as a "timeless shade". If the color is never out of style, people won't throw "classic blue" things away. We can buy less and save resources.
So if you want to add some new things to your wardrobe, choose something blue to keep up with the latest trend.
