Being stuck behind crowds of slow walkers when you're in a hurry is one of the most annoying things. But now, Lakeside Shopping Centre in Essex, one of the UK's largest shopping malls, has introduced its very own fast lane (通道) for shoppers in a hurry, aiming to help impatient shoppers avoid slow walkers and the anger that goes with them.
The Lakeside Shopping Center in Essex has introduced a 720-foot "fast lane" reserved for fast walkers only, just in time for the Christmas rush. The Center's management team said, "The lane will help the shoppers who know where they want to go quickly and don't want to get caught in behind unhurried shoppers at the busiest time of the year."
The fast lane was introduced after a MasterCard survey found that 80 percent of consumers found slow walkers their biggest annoyance while shopping. The research also found that the average walking speed slowed down by 21 percent during the Christmas shopping period, as most shoppers spent more time window shopping during this period.
Gary Mortimer, an expert from the Queensland University of Technology, said he wasn't surprised by the promotion about the launch of the fast lane, and thought the concept would appeal to shoppers all over the world. "Crowded parking lots and busy shopping centers tend to be two of the biggest complaints of shoppers over the festive season," he said. “I think the fast lanes are a new approach. However, I suspect it will be a bit like fast lanes on the highway, so it might end up being more trouble than its worth.
The MasterCard survey also identified the four most common types of shoppers. They include "Skaters" who try and make their way through crowds politely, "Dodgers" who move down the paths to avoid slow walkers, "Bulldozers" who push their way through crowds, and "Tutters" who express their frustrations to slow walkers.
