Most of us relate creativity to our concept of self, Either we're "creative" or we aren't, without much of a middle ground. "I'm just not a creative person!" a frustrated student might say in art class, while another might blame her talent at painting for her difficulties in math, giving a comment such as, "I'm very right-brained."
Dr. Pillay, a tech entrepreneur and an assistant professor at Harvard University, has been challenging these ideas. He believes that the key to unlocking your creative potential is to ignore the traditional advice that urges you to "believe in yourself. " In fact, you should do the opposite: Believe you are someone else.
Dr. Pillay points to a 2016 study examining the impact of stereotypes (固有印象) on one's behavior; The authors, educational psychologists Denis Dumas and Kevin Dunbar, divided their college student subjects into three groups, instructing the members of one to think of themselves as "romantic poets" and the members of another to imagine they were "serious librarians" (the third group was the control). The researchers then presented all the participants with ten ordinary objects, including a fork, a carrot, and a pair of pants, and asked them to come up with as many different uses as possible for each one. Those who were asked to imagine themselves as romantic poets came up with the widest range of ideas, whereas those in the serious-librarian group had the fewest. Meanwhile, the researchers found only small differences in students' creativity levels across academic majors.
These results suggest that creativity is not a fixed individual characteristic but a "malleableproduct, as long as he or she feels like a creative person. Dr. Pillay argues that, besides identifying yourself as creative, taking the bold, creative step of imagining you are somebody else is even more powerful. So, wish you were more creative? Just pretend!
