I had moved to Japan for a long- term client consulting engagement. After a few days in a Tokyo hotel I moved to an apartment. After being moved in by my colleagues, it was time to get dinner. I found a pizza deliver flyer in my mailbox, and decided to simply order a pizza as. I might have the previous week in Manhattan. The phone call to Cali Pizza was easier than anticipated and while waiting for the pizza I set about unpacking.
Unfortunately, after 45 minutes no pizza. I figured that my "easy" call really wasn't and that I would need to make alternate plans for dinner. While thinking about what to do next, my phone rang. It was Cali Pizza calling to say that they could not find my apartment based on the address that I had given them. Once it was determined that I had provided an incorrect address, the clerk on the phone asked me to describe what I could see from my window. After some back and forth they seemed satisfied that they knew where I was.
A few minutes later the pizza arrived, This is when my "customer delight" experiencetook over. First, the delivery person apologized repeatedly for being late, then he showed me the small blue metal plate on my building with the correct address, and finally he refused to accept payment for the pizza because he was late. Net result: one delighted customer (me), and frequent orders from Cali Pizza during my two-year stay in Japan.
Such "customer delight" experiences become stories I have used to illustrate what it means to truly delight a customer.