Musicians want to be heard. Making that happen involves time and effort that could be spent making music, however. Fortunately, Richmonders Eljah Hedrick and designer Rian Moses-Hedrick have started a platform to help. HearRVA shines a spotlight on Richmond musicians. "We're basically trying to play matchmaker with music fans here in Richmond," Rian says.
The promotion platform was created in July last year by the designer and her husband, Eljah. HearRVA's website offers videos of local performances, a list of live music spots and playlists of songs from Richmond-based musicians. Musicians submit links to their work to be considered for promotion at no cost. The site is a passion project for the married couple and is supported by money donations from the natives.
One of the next steps is an interview series, "Liner Notes, " which highlights local musicians and the motivations behind their music. The series was launched in November with local singer Devonne Harris, who plays recorded popular music on the local radio. "It's a great way for listeners to get a close look into what's going on behind some of the creative forces in the city," Harris says. "Sometimes having extra insight adds more of a connection, so people can really go back to listen to your music and be grateful for what you do and listen to it from a different angle. "
Rian and Elijah are looking ahead to season two –of "Liner Notes", which they plan to release next year. For them, everything ties back to providing exposure to local musicians. "People always want to go to LA or New York because they think they have a better shot there, and the market's bigger, "Rian says" but why don't we grow the market here?"
