Lego is considering a brick(积木) rental plan in an attempt to cut down on plastic waste. The Danish toymaker has promised to make all its bricks from sustainable(可持续的) sources by 2030 and is investing significant resources into finding alternatives.
Tim Brooks, vice-president responsible for sustainability, said the company was "totally open" to the idea of a product rental plan but admitted that lost pieces could produce a significant problem. "What are the chances of giving them to an eight-year-old child and getting them all back again?" Mr. Brooks added.
"There is a lot of technical thinking that needs to be done. We are right at beginning of that." Mr. Brooks said Lego was exploring several ideas with a view to producing the highest value from products while consuming the least amount of resources. He said many would "probably never see the light of day" and there was no current plan to try out a rental plan.
Lego has come under increasing pressure to reduce its carbon footprint among growing international alarm about the impact of plastic waste on the environment. It produces 19 billion pieces per year—36,000 a minute—that are made entirely of plastic while much of the inside packaging is also plastic.
So far, the only breakthrough has been the development of a line of bricks made from plant-based plastic sourced from sugarcane. The green trees, plants and flowers were first included in Lego sets late last year but make up only 1% — 2% of the total amount of plastic elements produced. Henrik Niekson, a production supervisor(主管) in Lego's factory, said last year: "We need to learn again how to do this."
Lego reportedly releases around a million tons of carbon dioxide each year, with about 75% coming from raw materials that go into factories. The company has invested more than £ 100,000,000 and hired 100 people to research non-plastic alternatives. It is aiming to keep all of its packaging out of landfill by 2025.
