A new phenomenon is taking hold worldwide—"shrinkflation". This is when companies reduce the size of their products or range of services while(maintain) prices. It is in reaction to the rising prices of raw materials needed in the process of(produce). Another way companies choose is(place) smaller items in larger boxes, making shoppers think they're getting more for their money. In fact,(consumer) become more sensitive to price than quantity or quality. Most shoppers will make a regular purchase, even if it has shrunk (缩小) , as long asprice has not risen.
So far, the chocolate maker Cadbury(choose) to shrink the size of one of its products by 10%. A company spokesperson said: "We expect to absorb costs in this difficult environment so we have had to make the decision to(slight) reduce the weight of chocolate bars for the first time since 2012, so that we can keep them surviving in the fierce(compete)." The service industry is also trying to keep from raising prices. The hotel chains Hilton have made it a ruleguests must now request daily housekeeping services. Many other free services we have taken for granted are alsothe decrease.
