The concept "China chic", or guochao, has become popular in recent years. According to relevant data, from January to July 2022, the search volume for "Guochao" as a keyword has increased by 392. 66% year on year. Big Data Report of 2021 Guochao Pride Search from Baidu revealed that the level of interest in guochao hasskyrocketedin the past 10 years. Domestic（国内 的）products are in fashion, and domestic consumption has increasingly become an important choice for the new generation of consumers.
China chic mixes unique cultural elements with the latest trends in various industries, which not only satisfies younger consumers' needs for pursuing personality and fashion, but also plays a role in bringing back traditional culture. The rise of China chic is the result of China's rapid economic development and has some cultural motivations behind it. Besides, the continuous improvement of the consumption power of Chinese people is an important reason for the rise of China chic.
Most importantly, cultural confidence is the driving force for the rise of China chic. Five thousand years of Chinese civilization has left us a rich cultural heritage. Guochao is, in many ways, the perfect representative of the new wave of Chinese nationalism. Starting in the fashion industry, this trend shows Chinese consumers' newfound interest in Chinese cultural heritage. The guochao trend is at its strongest among young adults who live in an even more powerful China and thus have a strong feeling of national pride. China's national strength is increasing, and its soft power is also on the rise. Even so, we still have a long way to go to carry forward this China chic. But as it has become a part of people's lives, no doubt there will even be more diverse China chic products showing Chinese charm in the future.
