What is the ideal physique（体形）?The answer is ever-changing. But it is to a large extent work of a single company that dominated the past 60 years of body image standards.
Since its creation in 1959, Barbie has been in the leading position of promoting hardly attainable body image standards, for which it was often heavily criticized. Scientific research shows that the probability of achieving a Barbie-like body shape is less than 1 in 100,000!
Mattel, the company behind the Barbie doll, has recognized that the 60s' idea of good body image is long gone. In an effort to keep up with social change, Mattel is adjusting the dolls' body type and skin color, introducing special editions.
There is now a Barbie in a wheelchair. There is a Barbie Astronaut, Rescuer, or Engineer. In their latest Barbie special edition, Mattel honors the women fighting the COVID-19 pandemic, including Dame Sarah Gilbert. In the hope that Mattel is adapting to modern corporate standards just as well as it is to social change, we're attracted by what the company's sustainability data may tell us.
What does the data tell us? To answer' this question, we've launched a sustainability-focused beauty contest-with Mattel as one of the contestants. The company scores relatively well on environmental and social metrics（衡量标准）.However, in terms of diversity， Mattel is well below its competitor，Hasbro. This being said，the judges advise that beauty should be equally defined by the inside and the outside.
What does this mean? Be body-positive! As we're approaching the second quarter of the 21st century, the importance of a healthy relationship between mind and body is being recognized. And with this, body image standards are changing, allowing for more freedom of expression and identity.
Mattel's efforts in product diversity are a welcome step in the right direction, as the doll has its very own influence. We believe that Barbie's future lies in the empowerment（赋予力量）of today's youth，contributing toward a generation of confident individuals.
