A New Campaign to Stress the Benefits of a Balanced Diet
Look out for a new TV campaign, entitled "Eat Balanced", which will highlight the continued benefits of eating meat and dairy(奶制的) products as part of a balanced diet.
Introduction
The campaign spearheaded by the Agriculture and Horticulture Development Board(AHDB) will appear on TV, social media and supermarket packaging and aims to highlight the nutritional benefits of enjoying red meat and dairy, while showing Britain's world-class standards in food production and sustainability.
Basis
The campaign will be built on the following three key messages about meat and diary products:
●Meat and dairy products contain vitamin Bl2, an essential nutrient not naturally present in vegan diet;
●Red meat and dairy products from Britain are produced to world-class standards;
●Red meat and dairy products from Britain are among the most sustainable in the world.
The Aim
AHDB is conveying a message to consumers for a bright new year—enjoy the food you eat.
AHDB's Chief Communications and Market Development Officer Christine Watts says: "In Britain, we have so much to be proud of when it comes to the food we eat, how it's produced and the entire journey from farm to fork. Our farmers operate farms in the excellent way, so our food meets the international criterion. This campaign is aimed to balance the negative commentary around farming, as well as highlight the importance of eating meat and dairy products as part of a balanced and healthy diet."
