With the ever increasing popularity of online shopping, users' reviews（评价） are becoming more and more important. Since you can't actually touch, smell or hear the product your buying online, these reviews provide buyers valuable information on the product itself. But how reliable（可信的）
Bamaby Bicken took some friends to a restaurant in Manchester that had excellent reviews on a food website. However, she found the service was awful. "We were ignored（被忽略） most of the time. Later
So, how can you get a useful review?Web expert Hilary Saunders has a few top tips. "If there are only a few reviews of a place, it is quite possible that they have been posted by friends or enemies. If there are many reviews, watch out for the reviews that are almost the same in style and are placed at about the same time. even though they are from people with different usernames. The best thing is to look for reviewers who seem to be familiar with the product they are reviewing.
Although some companies still offer gift voucher（礼券） to anyone who would give their product a five—star review, some are stepping in because they think it's their duty to build an objective（客观的）, and when a customer reports a reviewer that we feel inappropriate（不合适的）, we check and may take it down. "
So next time you see that five star review for something you want to buy, be careful—it could be the work of a false reviewer!
| When shopping on line, buyers get valuable information from users' reviews. But can wethem? | |
| Unpleasant experience | Bamabyby the good reviews because the review site owner refused bad ones. |
|
| ●Remember that some review can be posted by friends or enemies ●Take no notice of the most extreme reviews. ●Be careful about the similar reviews placed at the same time. ●Look for the reviews who seem too be familiar with the product they are reviewing. |
| Companies' efforts | Companies are starting tofor their images. |
| Conclusion | Customers shouldbefore buying something that even if it has five—star review. |
