It's a sweet moment, as a chimp reaches up to kiss his mother's face. The touching photo was taken by the famous conservationist and activist Jane Goodall in 1993 in Gombe National Park in northwest Tanzania where she has studied chimpanzees for more than six decades.

The image is part of Vital Impacts consisting of a group of 100 photographers. The women-led non-profit was founded by award-winning photographer Ami Vitale and visual journalist Eileen Mignoni. They are selling fine arts images, most of which focus on wildlife and nature, with earnings benefiting conservation organizations including Jane Goodall Institute's Roots and Shoots program.

"Our purpose is to use photography to create awareness and understanding; to help us see that the survival of the planet is closely connected with our own survival. As photographers, we have a huge opportunity to inform and influence change, but pressing the shutter (快门) is just the start," Vitale said.

"For an image to have significance, it needs to reach people. To this end, we are working to get the photographs of Vital Impacts photographers and our students into high-profile media and exhibitions around the world. "

The organization gives special attention to photographers who are committed to the planet. Funds will be used to support global conservation and environmental initiatives and the group will offer two $20,000 environmental storytelling awards. 

Vital Impacts has raised more than $1.5 million from the sale of fine art prints since the organization was set up in late 2021. Some of its profits were donated to the organization Direct Relief, which shipped more than 1,400 tons of medical supplies worth $545 million to support 351 healthcare equipment in disaster zones. Other profits were able to provide fuel and vehicle assistance to support wildlife corridors (廊道), a monitoring program, and the restoration of the Snake River in the Pacific Northwest.