My generation--people born after 1990 --are accustomed to "all-in-platform" life, where we use mobile apps of different platforms to do almost everything in life.
For instance, I ordered a cup of coffee on Monday using an online delivery app. Then, I called a taxi by tapping on the app of a ride-booking service. Next, I bought some necessities on shopping platform Taobao. That done, I moved on to various other online destinations to get my daily fix of music, reading, social networking and so forth.
Platforms now play an increasingly important role in almost all aspects of day-to-day life, not just in economic and political processes. Consumption and social interaction are closely linked to platforms now.
But, I began to get confused recently. I thought I was being treated differently. My friend and I called a taxi at the same time on a ride-hailing platform (打车平台) and found that for the same destination, the prices were different. The price indicated on my phone was higher. One of the potential reasons could have been that I regularly use the ride-hailing platform and have a higher ranking while my friend doesn't use it that often. So, the ride-hailing platform offers discounts to newbies like her, to attract and have such customers.
China's latest efforts in regulating monopolistic (垄断的) or improper market behavior are of great significance in protecting consumers' lawful rights.
"The essence of platform-based monopoly (垄断) is that a large number of users are gathered on only a select few platform companies, leading to uneven data gathering different platforms. But in China some platforms use their own data and traffic (流量) to expand capital in a disorderly way," said Wang Yong, deputy director of the Institute of Economics at Tinghua University.
Data monopoly also brought another inconvenience for consumers--platforms block links to each other. For instance, link to We Chat Pay of Tencent is not available on Alibuba's Taobao while there is no Alipay link on JD app's payment options.
"More efforts should also be made to strike a good balance between personal information protection and interconnection between platforms. Companies are being encouraged to further develop data safety technology so that the data are available but not visible."
