Zibo city in China's Shandong province has unexpectedly been popular on social media since late February due its unique local barbecue specialty. This has provided an opportunity for the local government (develop) tourism and spending. The latest promotion gives visitors free admission to 10 scenic (spot) in the city as long as their train ticket's final destination is Zibo. Passengers who take the train are greeted by posters (read) "Welcome to the Special BBQ Train" and they receive items such as leaflets, souvenirs, and snacks. Videos of interesting experience have been posted on social media, attracting more visitors.
Zibo's barbecue is different from other types in China as it (make) on a stove, served with flatbread and dressings, and diners can finish cooking the skewer (烤肉串) on (they) own stoves. May young people (crowd) into the city to try the dish since a group of college students posted videos of themselves enjoying it in February. Searchers for "Zibo barbecue" on the Internet have increased by 770 percent (compare) to the same period last year, and lines outside barbecue restaurants on several streets reach for more than 100 meters on the weekends.
Zibo is now a must-visit destination for food lovers, they can experience the unique and delicious barbecue and explore the city's scenic spots.
