In the early 1990s, Ashok Kumar and I ran TRAFFIC-India, an organisation that worked to stop illegal wildlife trade in India. That was when the first letter from the famous American conservationist (自然环境保护主义者), George Schaller, arrived on our desk. Tibetan antelopes were being killed in their thousands, he wrote, and their wool (毛) was taken illegally to India. "No use in India for antelope wool," we wrote back, not knowing the seriousness of the illegal trade here. Schaller sent us back pictures to prove it and asked us to begin a Tibetan investigation.
We dug around and found that Schaller was right. We realised that antelope wool was the same as shahtoosh, the famous Kashmiri shawl (披肩). The shawl was made from the underwool of Tibetan antelopes, considered the warmest and softest wool in the world. A single shawl needed the wool of three to five antelopes. We had to save the animal.
Then began India's first campaign (运动) to protect Tibetan antelopes. A lot of designers and models joined us. Slowly, the message was being driven home: shahtoosh was out of style, shahtoosh was illegal and alternative (可替代的) shawls would save the antelopes from extinction.
There were, of course, those who tried to buck the campaign. The wife of a well-known army officer of India refused to give up her shahtoosh till she was forced out of it. She said: "I know the lovely antelope is dying and I so want to save it. But, the shawl is so light on my shoulders!"
Someone suggested farming the antelopes, but studies showed that it was an impractical idea. The antelopes could not even survive in low altitude zoos. The underwool is nature's gift to the animal to keep it warm at great heights. Later, we set up a business to process high quality pashmina wool and make an alternative shawl.
In 2000, good news came in from China. With strict policies in place, the number of Tibetan antelopes was on the rise again.