Domestic cosmetics (化妆品) firms find products that have traditional Chinese culture attract enouger shoppers better. With buying power (rise) among young, domestic brands are winning hearts of heritage-minded consumers with guochao (国潮).
In one case, brands are embracing solar term (节气), a concept based on China's ancient calendar divides the year into 24 periods. This type of marketing is used to inject a sense of nature beauty routines.
Grain Rain(谷雨), a Chinese skincare brand, (inspire) by the eighth solar term, guyu, which starts around April 20. It uses the solar term's traditional association with picking herbs. (stress) the label's herbal skincare branding.
Generation Z, a major consumer group, is being affected by the country's cultural renaissance and the development of the internet. They are (independent) in their choices and have a greater sense of national identity, while expressing confidence in (they) by using Chinese brands, marketing experts said.
With the rise of guochao, and the influence of the expansion of China's manufacturing ability, consumers are showing an increased (prefer) for domestic cosmetics brands, according to a recent report. Although China's high-end cosmetics market has been dominated for a number of years by international brands, the market influence of homegrown brands has been. (rapid) rising. Especially, in China's smaller cities,rate of domestic cosmetics excels 90 percent.
