The Year of the Dragon comes with inspiration for creativity and the power to bring big ideas life.
Designer Wang Zijian's Dragon Out of Water, a creative tea infuser (泡茶器),shines on the wall at the exhibition of the winning works of the 2024 Global Zodiac Design Competition at the Beijing Overseas Cultural Exchange Center. (it) cute dragon design and special function are bound to appeal to young consumers. "It's unique product, and we expect a positive response from young customers," Wang told Beijing Review.
The item belongs to China Chic, or guochao, also (know) as "national wave", refers to products of all sorts including traditional Chinese cultural elements. These products (embrace) by the country's younger generations in recent years. According to a report by Xinhua News Agency, Gen Z (account) for 74 percent of consumers of China Chic goods in 2022, and the search volume of China Chic products has increased five times over the past decade.
As a young designer, Wang hopes (capture) young consumers with his creative interpretation of dragons. "I've been(thorough) studying the dragon's historical connotations (言外之意) and the (psychology) characteristics of Gen Z consumers," the 34-year-old designer told Beijing Review.
