When most teenagers his age are prepping for competitive exams or training to be athletes. Henry Burner, struggling with dyslexia (阅读障碍), decided to chart his own route for success.
At the age of 10, his class 1 a trading post, where students would sell and buy goods with heads. His mom suggested making cupcakes, but Burner refused. "Mom, the baked goods market is going to be totally oversaturated (过度饱和的). Few students make things that last long. We need to make something 2 ." So he pulled out his mom's old button machine and made buttons. When Burner ended up with the most bends at the trading post, he felt for the first time that he was really successful. Arriving home, Burner asked his mom. "Can I make it a real business?" That was the 3 of Buttonsmith, a retail company which now has over 10, 000 products available.
Along with his regular schooling, Burner played a large role in the company's strategic decision making and4 his breaks and weekends working on the company. Buttonsmith started from the farmer's market before going online and 5 , developing its own website. After going online, Buttonsmith's sales showed a significant up ward graph and reached millions of people, and that was a (n)6 point. Since then he has greatly 7 product lines into many affordable high quality products that allow people to express who they are to the world.
Starting with buttons, the company has diversified its product 8 and currently provides dog collars, leashes, business cards, banners, etc. To stay ahead of competitors, Burner has optimize Buttonsmith to have custom products made within minutes of the order being 9 . and makes sure the products are in the customers' hands within two days.
After creating an impressive retail company at home. Buttonsmith is strategizing to spread its 10 to other countries. "Hove being an entrepreneur." concluded Burner.
