Years ago, students applying to colleges and universities had to have their applications and personal essays printed out and then “snail-mailed”. Flash forward to today's world of Facebook, Instagram and WeChat, where photos, videos and mobile phones rule. Fortunately, several new tools are making it easier for college applicants to use technology to show off their personalities, skills and creativity.

    ZEEMEE

    One of the more popular innovations in college applications is ZeeMee, a free mobile app that allows students to upload personal profiles and videos to create visual resumes. More than 220 colleges and universities offer a ZeeMee option as part of the application process. The video can show the unique creative aspects of the applicants.

THE COALITION LOCKER

    Another relatively new tool comes from the Coalition for Access, Affordability and Success, now used by more than 110 member colleges and universities. Among the group's stated goals are getting students engaged in college prep early and using technology to create a supportive application process that encourages reflection and self-discovery.

    Students who sign up for the free platform get access to a digital “locker”, which they can use all through high school to save class papers, artwork, newspaper stories, videos and photos to share with colleges when they eventually apply.

    VIDEO — CHAT INTERVIEWS

    At some schools, an interview with an admission officer is an important part of the application process. To make it easier, several virtual interviewing tools have popped up, such as a video-based platform from Kira. More than 140 universities worldwide use Kira's video assessment tool to conduct real-time interviews with prospective students. During the interview, candidates are shown the questions prerecorded by the particular school and must respond in real time by talking into the camera on their laptop or phone. In addition to showing their ability, to speak fluently in English and think on their feet,ithelps admission officers determine the “motivation, commitment and drive” of applicants.

    UNIQUE SCHOOL TOOLS

    Some universities have come up with their own ways to allow students to show their skills and personalities. For example, the Massachusetts Institute of Technology, encourages applicants to display their technical abilities and creativity by submitting a “Maker Portfolio” —a written or videotaped description of a project that shows creative and problem-solving skills. While a new app would fit the bill, the project could be anything from an origami design to a potato cannon.