How much television do you watch? Did you really give an honest answer? A recent study shows that people aren't totally truthful about their television-watching habits.
The study in question was conducted at Ball State University in the US. Researchers there wanted to find out how much television people view according to their age. The study was paid for by a council associated with the Nielsen Company, which determines television ratings. The conclusions were that people spend more than 8 hours a day looking at a screen. This included cell phones and computers,but the majority were television screens.
There are three interesting things about this study. The first is that people are exposed to more than one hour of advertisements per day. The second is that even with access to DVDs and internet videos, television is still the most popular media source. The third is that the amount of screen-watching people do is relatively the same from the ages of 18-65.
So, if everyone is watching television, why lie about it? Well, if someone admits they watch television for five or six hours, they could be considered a couch potato. Michael Phillips, one of the study's main researchers, says, “There's a social stigma for people who watch too much television. Sometimes, however, watching the latest reality show or the funniest sitcom gives co-workers and friends fun things to talk about.”
Even if you do watch a lot of television, perhaps we can use this study as a reason to be honest with ourselves about how much time we spend in front of the television. I mean, after all, everyone else is doing it...