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A
There are many TV programs on Chinese cuisines(烹饪、美食), but few are like
A Bite of China(舌尖上的中国). It tries to bring something new by introducing more cultural features related to dishes, such as eating habits and wonderful stories about food.
It's said that more than l00 million Chinese people are watching the program. Most Chinese people see this program as more than just the regular food shows. They see it as an amazing documentary providing a special view of Chinese as well as the relations between people and food and between people and society.
On the other hand, the documentary also stimulates(刺激)Chinese people's consumption(消费). Taobao, one of China's biggest online shopping sites, reports that the search on food items that were introduced by the documentary has increased to 4 million times within one week, and sales have increased to 5.82 million, or 20%.
To get enough good stories, the production team spent three months doing research and interviews in about 60 cities before they started making the documentary last July. The filming lasted about nine months.
Liu Wen, the director, says, “As CCTV-9 serves as a window, allowing the world to better understand China, the documentary aims to help the world not only appreciate the beauty of Chinese cuisines, but also learn Chinese customs."