You've probably heard of marketing, but have you ever heard of cause marketing? It usually refers to a partnership between a business and a charity. Instead of simply trying to sell more products and make more money, cause marketing also aims to do some good. Here are examples of some recent cause marketing campaigns(活动).
Eatiply Eatiply is a "hunger project" with a simple concept: If you eat a meal, a needy person will eat for free. Restaurants that are part of the Eatiply project have certain dishes or special meals they want to promote. If you order one of these dishes, the restaurant will donate a meal to someone in need. Often, this person might be homeless probably living in the same city. This means that the customer doesn't really need to do anything special or pay any more money. Just by ordering a certain dish, you can help out someone in need.
Don't Buy This How often have you heard a company tell you not to buy its products? Yet that's exactly what a U.S. company did. Patagonia-a maker of outdoor clothing-started an advertising campaign telling people not to buy their products. Instead, the company promised certain things: If you bring your torn or worn-out clothing to them, they'll repair it. If you give them your old clothes, they'll find a way to pass them on to other people, or to recycle them. The message is simple-we are all consuming too much, and need to find ways to reduce, reuse, and recycle.
Pay It Forward The phrase "pay it forward" refers to the act of repaying a good deed to a new person. Many companies have picked up on this idea and started "pay it forward" campaigns. For example, if you go to buy a coffee, you might choose to pay for two coffees. If a needy person then comes into the coffee shop, they'll get a free coffee. The people who buy the first coffee usually never meet those who are helped, but still feel they've done a good deed.
Many companies believe that customers respond better to cause marketing campaigns. It gives people the chance to do some good while shopping or eating.
