Flip-flops (人字拖) are the most popular type of shoe in the world. They're comfortable, they're easy to wear and they're inexpensive. Unfortunately, most of them are also terrible for the environment. In Kenya, this is a huge problem, and around 90 tons of flip-flops wash up on its shores annually.

In the late 1990s, when Julie Church was working as a marine (海洋的) conservationist in Nairobi, she found an entire beach "just covered in flip-flops". Around that time, Church also noticed children making toys out of the thousands of flip-flops that had made their way to the country's beaches. She began working with the kids' mothers to encourage them to not just collect the shoes, but also turn them into artworks. The families could then sell this art at local markets, providing another means of income.

The idea took off, and in 1998, Church founded Ocean Sole as a nonprofit. This year alone, the organization has upcycled more than 750,000 flip-flops and collected more than 47,000 kilos of waste. Additionally, Ocean Sole directly impacts more than 1,000 Kenyans, many of whom work as flip-flop collectors or artists, and contributes 10% to 15% of overall income to career and educational programs for residents, as well as beach cleanup and conservation efforts.

Ocean Sole is continuously growing and looking to keep waste off Kenya's beaches and out of its water. When it comes to growing the Ocean Sole organization, Church has three "mantras (真言)": trust to trade, trade to awareness, and awareness to protection. Church would like to put together toolkits and other resources to bring this concept to other places around the world that have similar problems. Ocean Sole is also encouraging companies to use more eco-friendly materials when making flip-flops. "I think it's time for us to start looking for an alternative shoe, or an alternative material, to fit that kind of fashion need," Church has said. "Our products need to develop."