Walking around the city,you will see girls wearing hanfu on the underground or people wearing T—shirt with Chinese characters in the streets.A new trend (潮流) is getting popular in China.It's guochao or China—Chie.Guochao adds traditional Chinese culture into products
Guochao got people's attention in 2018.Before that,the market was controlled by foreign companies.There were few Chinese brands.To win the market share,many Chinese brands followed the footsteps of these Western brands.In 2018,but also included elements(元素) of traditional Chinese culture.It quickly caught people's attention at home and abroad.And it created amazing sales.
Later,many Chinese brands,from food,started to add Chinese culture into their products.Even the film and music industries made every effort to create Chinese styles."We want our products to be the ones that young people would like to share."They said.
These brands got what they wanted.Young people gradually converted their attention from Western culture to guochao.They accepted it with pleasure.What's more,they started to develop interest in traditional Chinese art and literature.Now they wear traditional clothes,practice Chinese calligraphy(书法)
No matter how guochao develops,there is one thing that won't change——people's confidence in our country's development and culture is growing.