阅读理解
Nearly two decades ago when the Google Books Project digitized and freely distributed more than 25 million works, book publishers argued that free digital distribution weakens the market for physical books. However, new research from Imke Reimers and Abhishek Nagaraj reveals that the opposite — increased demand for physical books, through online discovery — could be true.
The two researchers focused on a particular part of Google Books' digitized works: those from Harvard University's Widener Library, which helped seed the project in its early days. The condition that enabled their experiment: Harvard's digitization effort only included out-of-copyright works, published before 1923, which were made available to consumers in their entirety. The works from 1923 and later were still copyrighted and not digitized.
The researchers analyzed a total of 37,743 books scanned (扫描) between 2005 and2009. They looked at sales for the two years before this digitization period and the two years after, and found clear differences in the increased sales between digitized and non-digitized books. Approximately 40% of digitized titles saw a sales increase from 2003-2004 to 2010-2011, compared to less than 20% of titles that were not digitized. The increase in sales was also found to be stronger for less popular books.
"If a book is readily available online, people may decide that it's a useful book and want to buy it," Reimers said. "The ‘discovery effect', which even increased the sales of a digitized author's non-digitized works, is a strong driver of increased sales. It's not a huge jump in sales, but it's still good news for publishers."
"And book lovers," Reimers said, "are known for their preference for physical books, as opposed to digital versions, which could also play a role." She added,"Whenever I talk to people about my research on books, at some point they all say,‘ I just love the feel of a digitized author's non-digitized works, is a strong driver of increased sales. It's not a huge jump in sales, but it's still good news for publishers."
"And book lovers," Reimers said, "are known for their preference for physical books, as opposed to digital versions, which could also play a role." She added, "Whenever I talk to people about my research on books, at some point they all say, ‘I just love the feel of a book in my hand.'"